‘Branding’ Letterhead

Rand, McNally & Co. Letterhead close up, 1879

Before there was ‘website branding’, there was distinctive letterhead. This sample from 1879 describes Rand, McNally & Co. as ‘Printers, Publishers & Engravers’ and as ‘Publishers of Rand-McNally Official Railway Guide’.

Rand, McNally & Co. full letter, 1879

Rand McNally initially printed tickets and timetables for Chicago’s railroad industry, followed by printing Railway guides. They published their first road map, the New Automobile Road Map of New York City & Vicinity, in 1904.

Rand, McNally & Co. Letterhead close up, 1874

This sample from 1874 describes Rand, McNally & Co. as ‘Manufacturing Stationers, Map and Wood Engravers and Electrotypers’ and ‘Publishers of Rand, McNally & Co.’s Railway Guide’.

Rand, McNally & Co. full letter, 1874